Speed Stick Gear Literally Brings Men's Hygiene to New Heights
Michael Baxter — March 14, 2014 — Marketing
Speed Stick Gear is a new product line that is looking to keep men covered under any circumstance. The line is looking to take personal male hygiene to a completely new level, and its latest publicity stunt is a living testament to that.
Whether a man is active or not, he has to be clean. Personal cleanliness is easy to talk about as a necessity, but the fact is that sometimes the unexpected happens. For those moments, Speed Stick Gear has you covered.
The line is built for advance performance, so what better way to prove its worth than with one of most treacherous (and most fun) public challenges known to man? Ice climbing is extremely difficult, and while this ice wall isn't the same as climbing an actual mountain, many of the challenges remain and in those situations you want Speed Stick Gear in your corner.
Whether a man is active or not, he has to be clean. Personal cleanliness is easy to talk about as a necessity, but the fact is that sometimes the unexpected happens. For those moments, Speed Stick Gear has you covered.
The line is built for advance performance, so what better way to prove its worth than with one of most treacherous (and most fun) public challenges known to man? Ice climbing is extremely difficult, and while this ice wall isn't the same as climbing an actual mountain, many of the challenges remain and in those situations you want Speed Stick Gear in your corner.
Trend Themes
1. Advanced Performance Hygiene - The trend of advanced performance hygiene products, like Speed Stick Gear, presents opportunities for innovative personal care solutions that cater to the needs of active individuals.
2. Extreme Publicity Stunts - The trend of utilizing extreme publicity stunts, such as ice climbing, offers opportunities for brands to showcase their products and create memorable experiences for their target audience.
3. Unexpected Hygiene Solutions - The trend of providing hygiene solutions for unexpected situations, as exemplified by Speed Stick Gear, opens up possibilities for brands to develop novel products that address unique cleanliness challenges.
Industry Implications
1. Personal Care Products - The personal care products industry can explore disruptive innovation opportunities by developing advanced performance hygiene products targeted towards active individuals.
2. Marketing and Advertising - The marketing and advertising industry can leverage the trend of extreme publicity stunts to create attention-grabbing campaigns that generate buzz and brand recognition.
3. Outdoor Recreation Equipment - The outdoor recreation equipment industry can capitalize on the demand for unexpected hygiene solutions by creating innovative products specifically designed for extreme activities like ice climbing.
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