A Giant Billboard for 'James M. McGill' Promotes the Breaking Bad Spinoff

By: Laura McQuarrie - Published: Jul 30, 2014 • References: dailymail & adweek
Even though Breaking Bad was wrapped up nicely, there are a lot of fans who still want more from AMC—and fortunately their wishes are coming true, thanks to the 'Better Call Saul' Breaking Bad spinoff.

The show will serve as a prequel to the series and in anticipation of the show's premiere, AMC posted a giant billboard featuring a lawyer named 'James M. McGill,' who has the exact face of Saul, hinting that this is the name that the wily attorney may have once gone by in the past. Calling the number on James' billboard directs callers to a voicemail where they are encouraged to leave a message so that the attorney at law can provide follow-up at a later date. Stats for Teaser TV Billboards Trending: Older & Mild
Research: 337 clicks in 95 w
Interest: 0.5 minutes
Concept: "breaking Bad Spinoff"
Related: 91 examples / 70 photos
Segment: Males, 12-55
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