In order to tease a scary attraction that's coming soon to Gröna Lund in 2015, this amusement park promotional poster delivers a taste of just how scary the ride will be.
The 'Haunted Poster' is set up to prominently feature a large QR code, challenging people passing by to scan it for a sneak peek at the scary new attraction, if they dare. While people are focused on their phones, which displays the message "Boo!" they are really scared by a person inside the poster, who jumps out at them from behind the soft cloth of the poster. To make people really jump out of their skin, the poster also includes a sharp, scary sound to make the experience truly terrifying.
What Makes This Trend Stand Out
- Interactive Advertising
- Augmented reality and immersive campaigns create more opportunities for interactive advertising in the amusement park industry.
- Technology Integration
- Integrating technology with traditional mediums like posters provide non-conventional opportunities for tech innovation in advertising and promotions.
- Experiential Marketing
- Creating real-time experiences that are scary and immersive provide opportunities for experiential marketing methods that create buzz and drive traffic.
Sectors Adopting This
- Amusement Parks
- Amusement parks can use augmented reality posters to market new rides and attractions in more interactive and thrilling ways.
- Advertising
- The haunted poster is a prime example of how advertising mediums can be combined or enhanced with interactive technology to increase engagement and attract attention.
- Entertainment
- Entertainment businesses, like haunted houses and escape rooms, can take cues from the immersive haunted poster campaign to create experiences that are more memorable, shareable and profitable.
