From Sound-Producing Posters to Interactive Record Covers

By: Laura McQuarrie - Mar 23, 2015
While multi-sensory marketing experiences continue to surprise and delight consumers, these sound marketing campaigns show how a brand can focus in on just one of the senses in order to create engagement. It seems most natural for these sound marketing stunts to promote music or sound-related items such as headphones or music festivals, but it's also clear that these strategies can be used to bring awareness to other products such as bottles of water, body wash, whiskey, smartphones, fashion and automobiles.

Some of the most interesting examples include the menu at Ne Timeas, which is set to match the playlists in-restaurant. Similar to this is the Sound of Taste poster, which also fuses sound and flavor when the advertisement is interacted with. Although sound is a dominant part of these experiences, taste and touch also take part.