The Sound of Taste is an intense and crazy take on the everyday food ad. Bags of herbs and spices are set to blow up at the press of a note from producer and DJ MJ Cole.

Food ads, for the most part, aren't the most exciting ads to watch on TV. They do show you the delicious and mouth-watering foods you crave, but outside of that, they often get by on relatively mundane jokes. This ad is very different.

The sound of taste is exciting and colorful, and seeks to tie together the multitude of senses that we actually use when eating. The misconception that we only use taste for eating is being laid to rest in this ad, as it shows us that sight and hearing are also big factors.