The 2014 Heinz Super Bowl Ad Will Make You Clap Along

By: Laura McQuarrie - Published: Feb 3, 2014 • References: youtube & businessinsider
The 2014 Heinz Super Bowl commercial marks the ketchup company’s return to Big Game advertisements after a long 16-year absence. The Heinz ad that will bring it back into the game is called "Hum" and it is set to the tune of "If You’re Happy and You Know It (Clap Your Hands)." The commercial is quite playful and features people tapping the bottoms of glass Heinz bottles in tune to coax the condiment out of the bottles.

The commercial is fun and playful, but it ends on a somewhat crude note when a woman is shown trying to squeeze the last bit of ketchup from a plastic bottle and the sound is likened to breaking wind. Stats for Musical Condiment Commercials Trending: Older & Mild
Research: 500 clicks in 120 w
Interest: 0.5 minutes
Concept: Heinz Super Bowl
Related: 109 examples / 84 photos
Segment: Males, 18-55
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