This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano

By: Laura McQuarrie - Mar 9, 2015
References: albustanfestival & creativecriminals
In order to drum up some interest for a musical event, a clever festival marketing stunt was set up in a mall. Knowing the power a good tune has to bring people together, a Mysterious Piano was installed by the Al Bustan Festival in a public shopping mall in Beirut, Lebanon.

Depending on the skill level of the person sitting at the piano, the instrument would make remarks about their abilities. Sometimes, the piano would suggest that a person should practice and come back again in ten years, or praise them as a genius. Those who were able to totally wow the piano (and naturally draw a huge crowd) were presented with tickets to the Al Bustan Festival. Considering that these people are the perfect people to attend the festival, this stunt makes sure the target audience is reached in an engaging way.