The future of the common poster is explored with Beck's Playable Posters. It is an interactive artwork that plays music every time it is touched. In a way, it can be likened to a modernized and artsy jukebox. Interestingly, the Beck's Playable Posters are even made to look like speakers with a series of knobs and buttons that help people choose what band will begin to play.
Created to promote New Zealand’s local musicians, Beck's Playable Posters is a fun way to encourage exploration and experimentation. According to Oh Gizmo!, the posters use "conductive ink, with parts of the surface linked to an embedded flat panel speaker at the back, which in effect, makes the poster a speaker in itself." It will be interesting to see other posters employing a similar tweak.
Stats for Interactive Music-Issuing Posters
Trending: Older & Warm
Research: 846 clicks in 103 w
Interest: > 3 minutes
Concept: Beck's Playable Posters
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: fantastic fox dialogue posters, vibrant soccer posters, and bespoke beer posters.
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