Superstar

Original Source Creates the Scents of Its Products Through Sound

By: Laura McQuarrie - Published: • References: facebook & digitalbuzzblog
Original Source introduced a campaign that will let its fans determine the next limited edition shower gel that will be part of its Seasonal Editions 2014 collection.

One of the problems with some products, like shower gel, is that a consumer won't be able to try the product before taking it home. What's even worse is that unless a consumer has an Original Source bottle in their hands, they can't even give it a whiff to decide if they want to purchase it or not. So, Original Source had The Work Club set up a campaign to simulate the experience over the Internet.

The campaign is a synesthesia-like crossover that imagines the Seasonal Editions scents as audio. In its series of 'Audio Showers,' users can experience each different scent through sound. The winning shower gel will be determined through its popularity in likes and retweets. Stats for Shower Gel Sound Videos Trending: This Year & Buzzing
Traction: 998 clicks in 44 w
Interest: > 3 minutes
Concept: "original Source"
Related: 62 examples / 48 photos
Segment: Males, 12-35
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