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Audible Virtual Streetscapes

Sounds of Street View Lets You Hear Google Maps

— August 14, 2014 — Marketing
Google's Street View provides people with a lot of things to look at, but Amplifon's Sounds of Steet View brings a new dimension to the experience by letting users hear Google Maps.

Sounds of Street View makes use of web audio API so that you can explore certain locations truly as you would get to experience them in person. These sound pockets have been added to Google Street View in just a few locations so far, but the ones that been enriched with sound include a super realistic listening experience that mimics sounds getting louder as you get closer to them, as well as sounds coming from all different directions. Because of this, the experience is best when you try out Sounds of Street View using a pair of headphones.
Trend Themes
1. Enhanced Virtual Experiences - Disruptive innovation opportunity: Develop technologies that enhance virtual experiences by incorporating multi-sensory elements, such as sound, into existing platforms.
2. Immersive Audio Integration - Disruptive innovation opportunity: Create audio integration solutions that seamlessly integrate immersive and realistic sound experiences into digital platforms like Google Maps and Street View.
3. Personalized Audio Travel Guides - Disruptive innovation opportunity: Design personalized audio travel guides that provide users with a realistic audio experience as they explore different locations, enhancing their engagement and understanding.
Industry Implications
1. Virtual Reality - Disruptive innovation opportunity: Offer virtual reality solutions that provide users with realistic and multi-sensory experiences, such as audio integration, to enhance their interaction with virtual environments.
2. Audio Technology - Disruptive innovation opportunity: Develop audio technologies that enable immersive and realistic sound experiences in digital platforms, expanding the possibilities for user engagement and interaction.
3. Travel and Tourism - Disruptive innovation opportunity: Create personalized audio travel guides and augmented reality experiences that offer tourists a unique and realistic way to explore different locations, enhancing their travel experiences.
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