The ICE&FIRE; Interactive Drink Ad Calls for Social Media

By: Laura McQuarrie - Sep 9, 2014
References: becherovka & adeevee
In order to promote the ICE&FIRE; Jan Becher drink as one that delivers heat and cool, an interactive billboard drink ad was set up. A billboard that spews both fog and flames is something that people can't help but look at, but this billboard called for an extra level of participation.

In order to get the billboard going, Jan Becher required people to either tweet from their smartphones with the #IceAndFireCZ tag, or simply click the like button on Facebook while a live stream of the billboard was running. As a result, the people-powered billboard was constantly spitting out bursts of flame and clouds of fog, making this interactive billboard one that was absolutely impossible for people passing by to ignore.