Superstar

This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000

By: Laura McQuarrie - Published: • References: youtube and creativeguerrillamarketing
JCDecaux Australia created an eye-catching bus shelter ad for The Wolf of Wall Street, albeit a costly one. The ad featured an image of Leo's character with his arms outstretched and two panes of glass, with real $100 bills trapped inside. A vent below the ad blew the hundred dollar bills around, making it look like Leo is standing in the middle of a money tornado.

In total, the money inside of the glass amounted to $10,000, which was removed each night for safe keeping. Since you are able to see the money through the glass, but can't get at it, the ad is made to make you feel envious or even a little outraged that the advertisement would use $10,000 as a prop.