Times Square Has been Transformed for Oreo's 100th Birthday
Janelle Savel — February 18, 2014 — Lifestyle
References: creativebloq & designtaxi
To commemorate the iconic cream-filled cookie, New York City has been transformed into a sensory delight in honor of Oreo's 100th birthday
The Martin Agency collaborated with Brand New School, a design and animation company, to produce billboards all around Times Square, making it an Oreo adventure land. Along with an oversized birthday celebration, this campaign is also introducing people to the sensations of Oreo called the 'Wonderfilled' campaign.
The billboards consists of a 90-second stunts, where larger than life animations dart across buildings in adventure to dunk their cookie in a glass of milk. The billboards created child-like wonder among bewildered pedestrians, proving that Oreo and 'Wonderfilled' campaign is still the nations favorite cookie.
The Martin Agency collaborated with Brand New School, a design and animation company, to produce billboards all around Times Square, making it an Oreo adventure land. Along with an oversized birthday celebration, this campaign is also introducing people to the sensations of Oreo called the 'Wonderfilled' campaign.
The billboards consists of a 90-second stunts, where larger than life animations dart across buildings in adventure to dunk their cookie in a glass of milk. The billboards created child-like wonder among bewildered pedestrians, proving that Oreo and 'Wonderfilled' campaign is still the nations favorite cookie.
Trend Themes
1. Immersive Advertising - The use of billboards and animation to create interactive brand experiences provides an opportunity for businesses to enhance their digital marketing efforts.
2. Event-based Marketing - Creating campaigns that align with special events or milestones can generate excitement and engagement with customers, showcasing a brand's personality and values.
3. Nostalgic Marketing - Leveraging nostalgia to connect with customers can be a powerful way to create emotional connections and increase brand loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can use immersive advertising and event-based marketing to showcase their products, capitalize on trends, and differentiate themselves from competitors.
2. Advertising and Marketing - The advertising and marketing industry can take advantage of immersive technologies and event-based marketing to create unique experiences for their clients and drive customer engagement.
3. Entertainment - The entertainment industry can leverage nostalgic marketing to attract and retain audiences, generate excitement around upcoming releases, and build brand loyalty among fans.
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