Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'

By: Laura McQuarrie - Oct 17, 2014
References: adweek & designtaxi
This funny soda pop ad from Sprite introduces 'Bill the Billboard,' a sign by the road with a big personality and a great sense of humor. Rather than broadcasting boring messages, Bill the Billboard keeps himself and others entertained with quips like "My name is James. James Board," and "I hate pigeons."

Bill the Billboard boasts may be noted as the "The first ad ever with mental issues," but the quirky billboard has such human qualities, it's hard not to empathize with Bill. The message being the campaign supports a new campaign from Sprite and the "Obey You" tagline, which encourages youth to be themselves and live life according to their own rules, much like this billboard unabashedly does.