Orville Redenbacher's Night Time Billboard Requires Dark to Make Sense

By: Laura McQuarrie - Published: Jul 16, 2014 • References: orville & adeevee
Movies and popcorn go hand in hand, but Orville Redenbacher's night time billboard really shows that one just isn't complete without the other.

During the daytime, the bus stop ad seems to be missing some letters, but if you're an expert at something like the Wheel of Fortune, you can probably piece together that the message is meant to spell out "Beverly Hills Cop." When it gets dark outside, the billboard makes more sense, with the letters of the word "Orville" used to fill in the missing letters of the movie title. It's helpful to see both ads side-by-side in the day and the night, but the ad would be a fun one to try and decode on your own. Stats for Movie Completion Ads Trending: Older & Average
Research: 705 clicks in 96 w
Interest: 0.6 minutes
Concept: "night Time Billboard"
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
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