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Penguin's Book Trailer Campaign Makes Literature as Epic as Movies

By: Laura McQuarrie - Published: • References: penguin & adeevee
Since people have exceptionally short attention spans and would rather watch a movie than get into a book, Penguin created the book trailer campaign to make reading seem as interesting as watching a movie.

The campaign involved creating trailers for classic books and well-known authors, since some of the best movies end up being based off of books. These on-screen ads were played a movie theaters and outside, posters for books were placed beside movie posters, along with a place that people could scan to get an e-book instantly. Since these audiences are the ones who are spending their time watching movies rather than reading books, it's a clever way to get at someone who would enjoy similar content, since the book is almost always better than the movie. Stats for Epic Book Trailers Trending: This Quarter & Average
Traction: 354 clicks in 12 w
Interest: 0.5 minutes
Concept: "book Trailer"
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: sensual alphabet animated gifs, versatile literary logo ads, and vandalized book campaigns.