American Apparel has constantly come under scrutiny for its overly sexualized ad campaigns and the photo series titled The American Apparel by Thomas Alleman, a photographer born in Detroit, Michigan, and based in Los Angeles, California, shows just how silly they really are. Captured in poor urban settings, the images of girls erotically contorting their bodies in skin-tight outfits are not just out of place, they are simply preposterous.
Although the brand didn't invent the idea that sex sells, The American Apparel by Thomas Alleman shows that it did popularize "pictures of gawky teenagers made by a cousin or uncle, on the sly, down in the basement with crude equipment," as Alleman describes them. Interestingly, one of the issues that locals bring up to Alleman is allowability and oversight concerning the space being used.
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