Crowdsourced Celebrity

Everyday people are taking unconventional paths to fame

Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
SCORE: 4.6
Mild Top 4 Examples: 6,906 Total Clicks Nov 14 - Jun 15
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Consumer Insight Topics: MarketingLifestyleFoodCommercials
YouTuber Lifestyle Networks - Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
SCORE: 5.9
Warm 2,058 Clicks Pub: Mar 31, 15
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
Michelle Phan is a YouTube celebrity who has carved her path from being a beauty guru to launching her own beauty line, starting a record label and now creating the ICON Network. An online lifestyle... [More]
Visual Makeup Diaries - Blogger Akilah Hughes Uses Her Makeup Wipes as a Way of Documenting Her Day
SCORE: 4.8
Mild 871 Clicks Pub: Jun 12, 15
Visual Makeup Diaries
Blogger Akilah Hughes Uses Her Makeup Wipes as a Way of Documenting Her Day
While makeup wipes may not seen like the most conventional artistic medium, blogger Akilah Hughes has managed to turn these common face wipes into a kind of visual makeup diary. The popular YouTube... [More]
Adventurous Lifestyle Blogs - We Need To Live More by Ella Grace Denton is a Fast-Growing Community
SCORE: 4.9
Mild 3,689 Clicks Pub: Nov 18, 14
Adventurous Lifestyle Blogs
We Need To Live More by Ella Grace Denton is a Fast-Growing Community
Ella Grace Denton is a new kind of lifestyle blogger, committed not just to posting outfit of the day pictures, but to building community and living an adventurous life. After launching her blog We... [More]
Pizza Personality Campaigns - This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings
SCORE: 1.9
Untested 288 Clicks Pub: Mar 10, 15
Pizza Personality Campaigns
This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings
Jack & Jack are many things, including a pop rap duo, prolific YouTubers, Vine success story and all-around teenage social media dons with a large following. The duo, comprising 18-year-olds... [More]