Streamlined Feedback

Brands encourage customer feedback through user-friendly technology

Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.
SCORE: 7
This Year and Warm Top 6 Examples: 18,827 Total Clicks May 14 - Jul 16
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Consumer Insight Topics: TechMobileMarketingBranding
Shopping Survey Tablets - Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
SCORE: 6.7
Hot 13,096 Clicks Pub: Jul 29, 14
Shopping Survey Tablets
Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
There are tons of stores that try to get you to fill out a customer survey by highlighting places you can give feedback on a receipt or a card, but it’s highly unlikely that you’re going... [More]
Responsive Digital Receipts - The Square Feedback Digital Receipt Lets Buyers and Sellers Chat
SCORE: 5.9
Warm 2,152 Clicks Pub: May 15, 14
Responsive Digital Receipts
The Square Feedback Digital Receipt Lets Buyers and Sellers Chat
Although Square Wallet was recently pulled from app stores, this week Square introduced two new mobile wallet apps, including Square Order and Square Feedback. With Square Feedback, Gokul Rajaram,... [More]
Feedback-Based Startup Platforms - This App Helps Users Validate an Idea Before Moving Forward
SCORE: 6.7
Warm 409 Clicks Pub: Oct 29, 15
Feedback-Based Startup Platforms
This App Helps Users Validate an Idea Before Moving Forward
‘Hatch’ is a mobile application that entrepreneurs can use to validate an idea before moving forward. The advent of digital technology has made it easier than ever for the average... [More]
Incentivized Barcode Research - Customer Feedback is Given on Free Products by Scanning Unique Codes
SCORE: 5.1
Mild 1,762 Clicks Pub: Oct 3, 14
Incentivized Barcode Research
Customer Feedback is Given on Free Products by Scanning Unique Codes
The problem with current methods of collecting customer feedback is it’s difficult to critically compare them. Social media is a great engagement tool, but comment sections are often... [More]
Analytical Retail Beacons - Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops
SCORE: 5.1
Mild 1,276 Clicks Pub: Apr 16, 15
Analytical Retail Beacons
Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops
While retail is often one example used when people discuss the applications of iBeacon tech, Shaftsbury Square is a real-life instance of this occurring. The mall in Malaysia installed dozens of... [More]
Annonymous Complaint Platforms - Service App's Protect Feature Eliminates the Need for Human Support
SCORE: 4.5
This Year and Mild 132 Clicks Pub: Jul 26, 16
Annonymous Complaint Platforms
Service App's Protect Feature Eliminates the Need for Human Support
Service is a mobile app that helps to streamline customer service by offering an anonymous complaint platform that is serviced by artificial intelligence instead of human support. Not only does this... [More]