Incentivized Gaming

Brands engage consumers with mobile games that offer tangible rewards

Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.
SCORE: 5.2
Mild Top 6 Examples: 9,780 Total Clicks Dec 14 - Nov 15
Popularity
Activity
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DEMOGRAPHICS
Gamified Medication Apps - Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
SCORE: 5.7
Warm 3,460 Clicks Pub: Feb 11, 15
Gamified Medication Apps
Prescription Rewards App Encourages Patients to Keep On Top of Their Meds
People neglect to take their pills for a number of different reasons, and this prescription rewards app aims tackle all of these problems. With one smartphone app, the makers of HealthPrize... [More]
Breakfast Emoji Keyboards - Holiday Inn Express Turns Morning Meal Items into a Visual Language
SCORE: 7
Warm 2,147 Clicks Pub: Nov 25, 15
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
Hotel chain Holiday Inn Express recently has put together a breakfast emoji keyboard dubbed BREAKFA-moji that allows mobile users to download visual graphics of various morning meal items redesigned... [More]
Customized Loyalty Apps - Friska and EPOSability Provide Personalized Offers to Their Customers
SCORE: 4.7
Mild 1,946 Clicks Pub: Aug 7, 15
Customized Loyalty Apps
Friska and EPOSability Provide Personalized Offers to Their Customers
This loyalty app goes above and beyond by providing personalized offers to their users. Friska gives people increased access to healthy fast food options by making suggestions based on past purchases.... [More]
Gamified Rewards Programs - Taco Bell's New Consumer Loyalty Program Will Operate as a Game
SCORE: 3.8
Mild 904 Clicks Pub: Jul 31, 15
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Popular Mexican-themed fast food chain ‘Taco Bell’ is currently testing a new gamified rewards program. Instead of providing customers with a traditional punch-card, Taco Bell intends to... [More]
Rewarding Burger Games - McDonald's Mobile Food Game Tempts Players with Free Food Rewards
SCORE: 3.9
Untested 694 Clicks Pub: Dec 4, 14
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
McDonald’s ‘Drop Into Macca’s’ is a mobile food game that introduces Carl, a skydiver who must make deliveries to a fast food restaurant and avoid being slowed down by... [More]
Travel Upgrade Games - Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
SCORE: 3.4
Untested 629 Clicks Pub: Jan 29, 15
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
In order to introduce its new cabins in Asia, Air France set up a unique airline marketing stunt at the boarding gates, which would pit travelers against one another for a chance to earn themselves... [More]