Incentivized Gaming

Brands engage consumers with mobile games that offer tangible rewards

Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.
SCORE: 6
This Quarter and Mild Top 5 Examples: 5,806 Total Clicks Jul 15 - Jan 17
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileMarketingBusiness
Virtual Staring Contests - Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
SCORE: 7.1
This Year and Hot 1,453 Clicks Pub: Jan 10, 17
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign, which was for the Kit Kat Chunky bar, engaged... [More]
Fast Food Social Apps - Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
SCORE: 6.8
This Year and Warm 872 Clicks Pub: Oct 24, 16
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
‘Taco Bell Explore’ is an interactive game app that was created with a mobile rewards company called Kiip. It works by linking to a user’s social media accounts, where it can... [More]
Customized Loyalty Apps - Friska and EPOSability Provide Personalized Offers to Their Customers
SCORE: 4.4
Mild 2,210 Clicks Pub: Aug 7, 15
Customized Loyalty Apps
Friska and EPOSability Provide Personalized Offers to Their Customers
This loyalty app goes above and beyond by providing personalized offers to their users. Friska gives people increased access to healthy fast food options by making suggestions based on past purchases.... [More]
Gamified Rewards Programs - Taco Bell's New Consumer Loyalty Program Will Operate as a Game
SCORE: 3.5
Mild 1,145 Clicks Pub: Jul 31, 15
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Popular Mexican-themed fast food chain ‘Taco Bell’ is currently testing a new gamified rewards program. Instead of providing customers with a traditional punch-card, Taco Bell intends to... [More]
Promotional QSR Guacamole Games - The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
SCORE: 4.5
This Quarter and Untested 126 Clicks Pub: Jan 29, 17
Promotional QSR Guacamole Games
The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
The Chipotle ‘Cado Crusher’ game is a new promotional experience created by the QSR brand that rewards players with free chips and guac when they play. The new promotional game was... [More]
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