Airline Entertainment

Airlines create an enjoyable traveler experience by revamping required tasks

Implications - Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel.
SCORE: 3.3
Untested Top 5 Examples: 2,102 Total Clicks Nov 14 - Jun 15
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Consumer Insight Topics: WorldMarketingTravelInteractive
Adventurous In-Flight Safety Videos - Air New Zealand Embraces Its Surfing Culture for Passengers
SCORE: 4.2
Mild 732 Clicks Pub: May 15, 15
Adventurous In-Flight Safety Videos
Air New Zealand Embraces Its Surfing Culture for Passengers
The Air New Zealand in-flight safety video has been revamped in a fun and exciting way. While Air France embraced its Parisian stereotype in all the right ways for its glamorous take on the... [More]
Airline Seating Pranks - WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
SCORE: 4.5
Untested 596 Clicks Pub: Apr 1, 15
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
Imagine if airline seating were redesigned as mobile recliners that moved freely from the airport waiting room, through the gangway and into the cabin. WestJet #SmartSeats have been announced in a... [More]
Improved In-Flight Entertainment - Virgin America Will Install Surround Sound on Planes Via Dysonics
SCORE: 2.5
Untested 220 Clicks Pub: Jun 15, 15
Improved In-Flight Entertainment
Virgin America Will Install Surround Sound on Planes Via Dysonics
Delivering better experiences to travellers while still remaining economical is a challenge for many airlines, yet Virgin America might have figured out a solid solution for their recently improved... [More]
Heartwarming Headrest Messages - KLM's Cover Greetings Surprises Passengers with Personalized Notes
SCORE: 2.3
Untested 360 Clicks Pub: Nov 20, 14
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
The Cover Greetings campaign surprised airline travelers with personal messages from their friends and families on the backs of their headrests. KLM collaborated with Amsterdam Airport Schipol on... [More]
Familial Safety Videos - TAM Airlines' Safety Videos Star Travelers' Loved Ones
SCORE: 1.9
Untested 194 Clicks Pub: Feb 4, 15
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
Although airline safety videos can be easy to tune out, TAM Airlines made sure all eyes were watching when it aired its instructional videos over the holidays. Knowing that Christmas and New Year&#... [More]