Free Guacamole is a Prize for Chipotle's Spot-the-Difference Game

By: Laura McQuarrie - Mar 22, 2016
References: guachunter & brandeating
Guacamole is a topping that usually comes at an extra cost, but Chipotle is running a fun new promotion to give out free guacamole and chips.

Chipotle is directing its fans to the online 'Guac Hunter' game, which is styled like a spot-the-difference activity. In order to become eligible to receive a mobile coupon for free guacamole and chips, users must make it through three rounds of the game, which involves spotting as many differences as they can between two side-by-side images.

As well as being a simple way to reward participating fans, the Guac Hunter game is a great marketing tool in itself, since it will likely make players very hungry after they have stared at scenes filled with Chipotle's assortment of burrito wraps, bowls and crispy tortilla chips for several minutes.