Mainstream Gamer

Fashion designers shine a spotlight on gamer culture for youthful allure

Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
SCORE: 7.8
This Year and Hot Top 6 Examples: 19,898 Total Clicks Oct 14 - Aug 16
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Consumer Insight Topics: TechFashionGames
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