Hermès' new Tie Break app is full of fun, games and practical fashion advice for all things tie-related. The app for guys is designed to offer a break when you need it most, letting users play arcade-style games, watch cartoons, videos and gif images. In addition to these time-killers, the mobile app for iOS and Android also features a guide to learning how to properly tie a tie, some production secrets from the iconic designer label and a catalog of ties that can be browsed through.
If a user happens upon a tie that really strikes their fancy from the Hermès Autumn/Winter 2014 collection, it can be ordered through the integrated online store with a special promotional code in-app.
Stats for Gamified Necktie Apps
Trending: Older & Average
Research: 911 clicks in 93 w
Interest: 0.6 minutes
Concept: "tie Break App"
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: rhythmic trance editorials, humanized fashion branding (update), and fierce footstand handbags.
Gamified Necktie Apps
More Stats +/-
Humanized Fashion Branding (UPDATE)
Rhythmic Trance Editorials
Fierce Footstand Handbags
Perforated Orb Timepieces
Luxurious Tarot Cards