Hermès' new Tie Break app is full of fun, games and practical fashion advice for all things tie-related. The app for guys is designed to offer a break when you need it most, letting users play arcade-style games, watch cartoons, videos and gif images. In addition to these time-killers, the mobile app for iOS and Android also features a guide to learning how to properly tie a tie, some production secrets from the iconic designer label and a catalog of ties that can be browsed through.
If a user happens upon a tie that really strikes their fancy from the Hermès Autumn/Winter 2014 collection, it can be ordered through the integrated online store with a special promotional code in-app.
Stats for Gamified Necktie Apps
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Interest: 0.6 minutes
Concept: "tie Break App"
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Segment: Males, 18-35
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