ASAP Rocky's VLONE Clothing Line Embodies Underground Culture

By: Riley von Niessen - Jun 1, 2016
References: livevlonedievlone & hypebeast
ASAP Rocky is releasing his clothing for online purchasing after he launched it through a series of pop up stores. Current pieces available include hoodies, long sleeves and crew neck t-shirts, with the brand label 'VLONE' screen printed on most. ASAP Rocky makes his brand name clear, having it take over a substantial portion of each item, making each piece easily recognized. Also included are camo-printed shirts which have 'FRIENDS' written across the front in yellow, with brown, blue and green variations of the print.

A lookbook released by ASAP Rocky shows some of the styles, enhancing the brand's underground culture identity. Images show skateboarders wearing the VLONE clothing, surrounded by dark graffiti -- which incorporates the brand name as well. Others are shown outside against a backdrop of litter, spray painted trucks and dirt bikes, giving the lookbook a punk-metal look.