Organic, all-natural sunscreen options appeal to chemical-weary consumers
Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products.
Workshop Question - How can your brand seek preventative solutions to common issues and ailments?
Trend Themes
1. Organic and Natural Sunscreen Products - Consumers are seeking out organic and natural sunscreen products perceived to be easier on both the skin and the environment.
2. Non-toxic and Chemical-free Sunscreen Products - Consumers are concerned about chemical consumption in any form, and are seeking out non-toxic and chemical-free sunscreen products.
3. Biodegradable Sunscreen Packaging - Some sunscreen brands are investing in biodegradable and eco-friendly packaging as part of the company's overall philosophy around environmental sustainability and concern towards planet and people.
Industry Implications
1. Personal Care Industry - Personal care companies can look into producing organic and natural sunscreen products that are perceived to be easier on both the skin and the environment.
2. Eco-conscious Consumer Industry - Eco-conscious consumers are looking to buy sunscreen products that come in biodegradable packaging and are produced without harming the planet and sea life.
3. Premium Beauty Industry - The premium beauty industry can create natural and organic sunscreen products and market towards consumers who value overall wellness and non-toxic ingredients.
