Iced Exoticism

Beverage brands opt for accessible forms of exoticism in flavor

Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
SCORE: 5.8
This Year and Mild Top 6 Examples: 8,671 Total Clicks Jun 14 - May 16
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Consumer Insight Topics: LifestyleHealthDrinking
Energizing Iced Teas - Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate
SCORE: 7.2
This Year and Warm 574 Clicks Pub: May 12, 16
Energizing Iced Teas
Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate
Of all the many types of tea out there, Yerba Mate is known as one of the best coffee alternatives—Brisk’s newest iced tea product line, ‘Brisk Mate,’ takes advantage of this.... [More]
Exotic Instant Smoothies - Pitaya Plus' Dragon Fruit Smoothie Packs Supply a Superfood Boost
SCORE: 5.3
Warm 2,269 Clicks Pub: Jul 7, 15
Exotic Instant Smoothies
Pitaya Plus' Dragon Fruit Smoothie Packs Supply a Superfood Boost
As the only company to export smoothie packs to the US, Pitaya Plus is a big part of what’s making dragon fruit smoothies so popular. The odd pink-skinned fruit is almost kiwi-like on the... [More]
Exotic Tea Beverages - Panera Bread's Mango Iced Tea Keeps Patrons Cool in Summer Months
SCORE: 4.6
Mild 740 Clicks Pub: Jun 19, 15
Exotic Tea Beverages
Panera Bread's Mango Iced Tea Keeps Patrons Cool in Summer Months
Panera Bread’s mango iced tea is a seasonal favorite for the eatery’s loyal patrons. The chilled beverage is not only refreshing but features no added sugar, making it a nutritious... [More]
Lightly Flavored Waters - Hint's Sugar-Free Beverage is Subtle and Refreshing
SCORE: 4.1
Mild 515 Clicks Pub: Jun 23, 15
Lightly Flavored Waters
Hint's Sugar-Free Beverage is Subtle and Refreshing
Hint’s range of flavored waters includes a variety of tropical blends including blackberry, grapefruit and pineapple. The brand’s sugar-free beverages are 100% pure and feature no added... [More]
Alcoholic Coconut Water - Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
SCORE: 4.2
Mild 3,515 Clicks Pub: Jun 18, 14
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
Coconut water and vodka are two very popular beverages, but Melbourne’s Coco Vodka brings the two together so you don’t have to make a choice between one or the other. While coconut... [More]
Tropical Iced Teas - Tradewinds Jimmy Buffett’s Island Tea Features Natural Flavors & Sweeteners
SCORE: 4
Mild 1,058 Clicks Pub: Apr 8, 15
Tropical Iced Teas
Tradewinds Jimmy Buffett’s Island Tea Features Natural Flavors & Sweeteners
Ahead of the summer this year, renowned American musician Jimmy Buffett teamed up with Tradewinds to create a line of premium, natural Island Tea. The line of bottled iced tea truly takes... [More]