Undergarment Neutrality

Fashion labels reject the gender binary through neutral underwear designs

Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
SCORE: 5.9
Warm Top 4 Examples: 23,627 Total Clicks Jul 14 - Jun 15
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Consumer Insight Topics: FashionFashion for Men
Graphic Unisex Undies - The Play Out Line of Gender-Neutral Underwear is Designed to Fit Both Sexes
SCORE: 5.9
Hot 10,062 Clicks Pub: Nov 4, 14
Graphic Unisex Undies
The Play Out Line of Gender-Neutral Underwear is Designed to Fit Both Sexes
If you’re looking for undergarments that could be described as “less stereotypically feminine,” this line of gender-neutral underwear is exactly what you’re looking for. The... [More]
Cancer Survivor Models - Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity
SCORE: 6.7
Hot 5,202 Clicks Pub: May 27, 15
Cancer Survivor Models
Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity
Play Out Underwear, noted gender neutral underwear makers of record, is breaking beauty boundaries once again. Its newest ad campaign features a series of gorgeous shirtless women wearing the brand&#... [More]
Gender-Neutral Lingerie Lines - This Ultramodern Lingerie Branding Exudes Youthful Vitality
SCORE: 6.3
Warm 4,561 Clicks Pub: May 11, 15
Gender-Neutral Lingerie Lines
This Ultramodern Lingerie Branding Exudes Youthful Vitality
POM POM is a dynamic Los Angeles-based lingerie line using geometrical, eye-catching paper packaging to differentiate its line of products from the competition. In order to create a visual identity... [More]
Flamboyant Varsity Apparel - Allan Vos Shows Some Skin With His Latest Menswear Presentation
SCORE: 3.7
Mild 3,802 Clicks Pub: Jul 28, 14
Flamboyant Varsity Apparel
Allan Vos Shows Some Skin With His Latest Menswear Presentation
Dutch designer Allan Vos presented his Spring/Summer 2015 collection during Amsterdam Fashion week and stunned audience members with the youthful and revealing menswear range. Entitled #4, this... [More]