These Art Deco Labels Allude to Unlocking Prized Protected Recipes

By: Amelia Roblin - May 9, 2015
References: behance.net & packagingoftheworld
There is as much exquisite detail to the concept behind these Art Deco labels as there is to their aesthetics.

Designer Tyler Kruger endeavored to dress up a range of four original German beers within the enchanting theme of the American Prohibition of the 1920s. Elaborate lines with geometric symbols and botanical detailing create intriguing patterns that are unique to this hypothetical brand. The different varieties of the pilsners and hefewizens are marked with distinctive colors too.

Tresor Brewery packaging subtly tells the story of valuable recipes that were once stored under lock and key. The vault-inspired imagery of these Art Deco beer labels gives the brand an air of exclusivity and rich history. All up, the strategy here fosters a collection of intriguing attributes that elevate these beverages above your basic booze.