From Emotive Food Packaging to Glamorous Beauty Pop-Ups

By: Rebecca Byers - Dec 27, 2015
The top 2015 marketing trends highlight a variety of innovations that succeeded in engaging consumers in genuinely original and exciting ways. From illustrated food packaging that depicts the nuances of family life to unique retail experiences that focus on overall value for the customer, there are plenty of examples to glean inspiration from heading into 2016.

One such winning example is Dorset Cereal's breakfast activation, which toured the UK to offer breakfast to busy consumers amid their morning routine. Stopping by supermarkets and other busy locales like the beach, the Dorset Cereal breakfast lodge offered a complementary self-serve cereal bar with plenty of delicious toppings to choose from.

To dive deeper into the 2015 marketing trends posed to take hold in the year ahead, be sure to peruse our 2016 Trend Report.