This Ultramodern Lingerie Branding Exudes Youthful Vitality

By: Rebecca Byers - May 11, 2015
References: reynoldsandreyner & thedieline
POM POM is a dynamic Los Angeles-based lingerie line using geometrical, eye-catching paper packaging to differentiate its line of products from the competition. In order to create a visual identity that is both modern and potent, POM POM tapped creative firm Reynolds and Reyner, who created a stunning range of vibrant packaging.

The dynamic paper packaging for the POM POM line follows in line with the brand's attempt to create lingerie that is not only flirty or sexy, but work-oriented and able to be worn all day without compromising on comfort.

Another unique aspect of the POM POM line is that it is decidedly gender-neutral, a refreshing take on personal garments that proves the brand is interested in pushing the envelope in several ways.