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Pastel Confectionery Packaging

These Pastry Packaging Designs Are Perfectly Sweet

— May 8, 2015 — Marketing
HÄNSEL is a Mexican confectionery catering brand that recently turned to creative agency CHAPTER to design a range of delicate packaging that perfectly complimented the delightful selection of treats. Based in Monterrey, HÄNSEL is a specialized sweets catering company that has tapped into the pastel hues synonymous with delicate treats like macarons.

The campaign is also shot against pretty pastel backgrounds that do a great job of subtly bringing attention to the product by including equally as intricate details in the packaging.

The tubular, rectangular paper packages appear almost like a delicately wrapped gift, with half the container featuring pretty intricate patterns contrasted by blank white space that boasts metallic embossed lettering and product information.
Trend Themes
1. Pastel Packaging - There is opportunity to design packaging that uses pastel hues to create an aesthetic appeal, making the product appear more delicate or lighter.
2. Intricate Packaging Design - Product packaging is becoming part of the marketing and advertising strategy for products, and creating intricate designs can add value and draw attention.
3. Embossed Lettering - Embossing on packaging can make a product stand out on shelves and create a unique, tactile experience for consumers.
Industry Implications
1. Confectionery - Packaging design is an area for growth and differentiation in the confectionery industry, where appeal, uniqueness, and aesthetic can make a difference.
2. Fashion - Intricate packaging design and the use of pastel hues can inspire or influence color and texture choices in the fashion industry.
3. Gifts/hampers - Intricate packaging design, use of pastel hues, and the incorporation of embossed lettering can add value to gift and hamper businesses, making their products stand out as luxurious and thoughtful.
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