These Pastry Packaging Designs Are Perfectly Sweet

By: Rebecca Byers - May 8, 2015
References: behance.net & packagingoftheworld
HÄNSEL is a Mexican confectionery catering brand that recently turned to creative agency CHAPTER to design a range of delicate packaging that perfectly complimented the delightful selection of treats. Based in Monterrey, HÄNSEL is a specialized sweets catering company that has tapped into the pastel hues synonymous with delicate treats like macarons.

The campaign is also shot against pretty pastel backgrounds that do a great job of subtly bringing attention to the product by including equally as intricate details in the packaging.

The tubular, rectangular paper packages appear almost like a delicately wrapped gift, with half the container featuring pretty intricate patterns contrasted by blank white space that boasts metallic embossed lettering and product information.