Mediterranean Invasion

Mediterranean cuisine becomes a staple in North American culture

Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food.
SCORE: 5.2
Mild Top 4 Examples: 7,625 Total Clicks Apr 15 - Oct 15
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Consumer Insight Topics: LifestyleFood
Mobile Falafel Carts - This Vibrant Food Truck Specializes in Mediterranean Cuisine
SCORE: 6.1
Hot 4,010 Clicks Pub: Oct 11, 15
Mobile Falafel Carts
This Vibrant Food Truck Specializes in Mediterranean Cuisine
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Olive Water Beverages - Olive Water is a Rejuvenating Superdrink That Recently Rebranded
SCORE: 6.4
Warm 2,212 Clicks Pub: Jun 23, 15
Olive Water Beverages
Olive Water is a Rejuvenating Superdrink That Recently Rebranded
Olive Water is a unique Mediterranean-inspired superdrink that recently underwent a visual identity overhaul. The rejuvenating beverage is a fantastic alternative to water that is packed with the... [More]
Restaurant Hummus Deliveries - Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
SCORE: 3.6
Mild 1,244 Clicks Pub: Apr 22, 15
Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
In celebration of Israel’s 67th Independence Day this year, Tel-Aviv residents will be able to take part in a very special food-on-demand service thanks to Uber and a Jaffa restaurant by the... [More]
Spicy Chickpea Sandwiches - These Mediterranean Wraps are Meat-Free and Vegan-Friendly
SCORE: 4.1
Untested 159 Clicks Pub: Sep 3, 15
Spicy Chickpea Sandwiches
These Mediterranean Wraps are Meat-Free and Vegan-Friendly
The Minimalist Baker blog developed a recipe for meat-free Mediterranean wraps. Although shawarma is traditionally made with lamb, chicken or beef, this recipe uses chickpeas to achieve the same... [More]