Instant Romance

Dating applications simplify procedures with spontaneous match-making

Implications - With apps like Tinder streamlining the dating process to a simple swipe, consumers are growing accustomed to connections that require little to no effort. Moving away from long biographies and questionnaires, modern dating applications are adopting formats that offer instantaneous matches based on location or online behavior. Such romantic encounters reflect a shift toward social engagements that are not only immediately gratifying, but also more spontaneous in nature.
SCORE: 5.1
Mild Top 4 Examples: 5,273 Total Clicks Aug 14 - Jun 15
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Consumer Insight Topics: Pop CultureLifestyleInternetRomance
Pictorial Dating Apps - The Looksee Dating App Lets You Meet People Based on Your Photos
SCORE: 5.8
Warm 1,991 Clicks Pub: Aug 19, 14
Pictorial Dating Apps
The Looksee Dating App Lets You Meet People Based on Your Photos
The Looksee dating app sets you up with people that you could potentially be interested in based on your photography. The idea is that people can connect with one another anonymously over their... [More]
Proximity-Based Dating Apps - 'Happn' is a Dating App That Aims to Make Missed Connections History
SCORE: 5.4
Mild 1,727 Clicks Pub: Apr 28, 15
Proximity-Based Dating Apps
'Happn' is a Dating App That Aims to Make Missed Connections History
Currently having launched in San Francisco, Paris, Barcelona and Amsterdam, the ‘Happn’ app is a new proximity-based dating app aiming to oust Tinder as the convenient connection... [More]
Cocktails-Only Dating Apps - The Rendeevoo App Wants to Be the Uber of Real Life Dates
SCORE: 4.2
Mild 1,315 Clicks Pub: Apr 14, 15
Cocktails-Only Dating Apps
The Rendeevoo App Wants to Be the Uber of Real Life Dates
Self-described as the “Uber for real life dates,” the Rendeevoo app is a new dating platform for iOS that aims to take the hassle out of finding someone to go for drinks with. Rendeevoo... [More]
Romantic Browser Tabs - The Tab Dating Platform Illicites Serendipity with a Google Chrome Extension
SCORE: 4.1
Mild 240 Clicks Pub: Jun 9, 15
Romantic Browser Tabs
The Tab Dating Platform Illicites Serendipity with a Google Chrome Extension
While some dating platforms are providing convenience at the swipe of the thumb, this one exists in the form of a Google Chrome extension. Tab differentiates itself from sites and apps like Tinder... [More]