Dating applications simplify procedures with spontaneous match-making
Implications - With apps like Tinder streamlining the dating process to a simple swipe, consumers are growing accustomed to connections that require little to no effort. Moving away from long biographies and questionnaires, modern dating applications are adopting formats that offer instantaneous matches based on location or online behavior. Such romantic encounters reflect a shift toward social engagements that are not only immediately gratifying, but also more spontaneous in nature.
Workshop Question - How is your product or service accommodating the transformation of traditional values like romance?
Trend Themes
1. Instantaneous and Spontaneous Match-making - The trend of apps using simpler formats with instantaneous matches based on location or online behavior reflects a shift toward social engagements that are more immediately gratifying and spontaneous in nature.
2. Proximity-based Match-making and Interactions - The use of proximity-based dating apps is poised to make convenient connection platforms of choice, replacing lengthy profiles by alerting users of potential matches in their immediate surroundings.
3. Interest-based Match-making - The Looksee dating app is a great example of an interest-Based dating app that sets you up based on your individual photography styles, shifting the emphasis on individual's interests as a basis for attraction in a matchup rather than appearances.
Industry Implications
1. Social Media Networking - Social media platforms can use interest-based algorithms to initiate spontaneous connections not based on profiles but on individual preferences and habits.
2. Mobile Applications - Mobile apps that mimic proximity-based, interest-based, or spontaneous interactions present innovative ways for companies to connect with a new generation of consumers.
3. Health and Fitness - Incorporating steps and heart rate calculations into dating app algorithms or creating dating apps that incentivize meetings through physical activities creates potential disruptive innovation in the health and fitness industry by expanding its reach to new audiences.
5 Featured, 39 Examples:
65,316 Total Clicks
Date Range:
Aug 14 — Mar 17
Trending:
Mild
Consumer Insight Topics:
