Empowered Playtime

A desire for more positive role models for children gets a response in toys

Implications - Replacing the celebrities and princesses of days past, positive role models are taking over the toy sphere, specifically for young girls. The fight for gender equality has come far in the past few years. To keep this going, the focus is now turning to teaching children to continue with the progress through subtle measures like adjusting playtime to reflect a more empowered ideal.
SCORE: 4.6
Mild Top 5 Examples: 5,974 Total Clicks Aug 14 - Nov 15
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Gender-Neutral Dollhouses - This Modular Dollhouse Collection Promotes Shared Play
SCORE: 6.6
Warm 2,933 Clicks Pub: Sep 15, 15
Gender-Neutral Dollhouses
This Modular Dollhouse Collection Promotes Shared Play
This gender-neutral dollhouse collection encourages imaginative play for boys and girls. Finnish designer Janine Rewell created these seven houses, each with a different visual theme, with her niece... [More]
LGBT-Friendly Children's Books - This New Book Helps LGBT Youth Tackle Insecurities and Fears
SCORE: 4.7
Mild 848 Clicks Pub: Jun 20, 15
LGBT-Friendly Children's Books
This New Book Helps LGBT Youth Tackle Insecurities and Fears
Celebrate National Pride Month with a new children’s book aimed at showcasing the diverse narratives of LGBT youth. The book was created by Kendrick Daye and Myles E. and helps to tackle... [More]
Ethnically Diverse Dolls - Ikuzi Dolls Offer Little Girls Options When it Comes to Toys
SCORE: 5.5
Mild 916 Clicks Pub: Oct 3, 15
Ethnically Diverse Dolls
Ikuzi Dolls Offer Little Girls Options When it Comes to Toys
It can sometimes feel like the toys on the market are predominantly white in ethnicity, which leaves much of the world’s population out of the equation, so to help strike a balance there are... [More]
Inspiring Educational Dolls - The Miss Possible Doll Toys for Girls Feature Enpowering Role Models
SCORE: 1.9
Untested 1,236 Clicks Pub: Aug 19, 14
Inspiring Educational Dolls
The Miss Possible Doll Toys for Girls Feature Enpowering Role Models
The Miss Possible doll toys for girls were inspired by notable women like Marie Curie, Bessie Coleman and Ada Lovelace, serving as real role models from history. The dolls work in tandem with an... [More]
Female Action Hero Ads - This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
SCORE: 2.9
Untested 41 Clicks Pub: Nov 12, 15
Female Action Hero Ads
This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
This ad from GoldieBlox uses female action hero dolls to address gender equality issues within Hollywood. The ad shows iconic male roles being portrayed by female dolls. The commercial begins with... [More]