Urban Marketing

Marketing campaigns turn to urban environments for heightened engagement

Implications - Many brands have begun using city environments as more than just a backdrop to marketing efforts, in an attempt to create real-world campaigns that resonate with consumers. Taking advantage of the urban context in an interactive way, marketers are able to engage consumers with both their natural surroundings, as well as the brand in question. By taking something familiar and making it new, marketers are able to surprise and delight consumers, as well as reach a wider audience.
SCORE: 5.5
Warm Top 4 Examples: 6,156 Total Clicks May 15 - Jun 15
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DEMOGRAPHICS
Consumer Insight Topics: WorldMarketingAutosTravelInteractive
Bicycle Repair Stations - Steamwhistle Supplies Tools for Bike Maintenance at Urban Landmarks
SCORE: 7.2
Hot 4,161 Clicks Pub: May 23, 15
Bicycle Repair Stations
Steamwhistle Supplies Tools for Bike Maintenance at Urban Landmarks
As an iconic Canadian pilsner, Steam Whistle has been making an effort to make major cities across the nation a little more eco-friendly with the installation of bicycle repair stations. These... [More]
Awareness-Raising Street Graphs - Urban Fixtures are Transformed to Depict London's Housing Crisis
SCORE: 5.2
Warm 741 Clicks Pub: Jun 17, 15
Awareness-Raising Street Graphs
Urban Fixtures are Transformed to Depict London's Housing Crisis
A series of Street Graphs has been created in order to raise awareness about the housing crisis in London, England. The aptly named campaign turns urban fixtures into these visual charts for... [More]
Awareness-Raising Text Lanes - Antwerp's Text Walking Lanes Inform Pedestrians About Public Safety
SCORE: 5.1
Warm 835 Clicks Pub: Jun 18, 15
Awareness-Raising Text Lanes
Antwerp's Text Walking Lanes Inform Pedestrians About Public Safety
In an endeavor to raise awareness about how phone addiction can put those around you in harm’s way, Mlab created text walking lanes in Antwerp, Belgium. The city’s sidewalks now have a... [More]
Urban Survival Competitions - Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich
SCORE: 4.5
Mild 419 Clicks Pub: Jun 6, 15
Urban Survival Competitions
Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich
With an app in hand, it’s easy to transform a city into the grounds for an urban hunt. This is exactly what Mercedes-Benz did for its ‘Urban. Hunt.’ (Gross. Stadt. Jagd.), inviting... [More]