Cognitive Marketing

Brands take a psychological approach to marketing

Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
SCORE: 5.8
This Year and Mild Top 5 Examples: 9,472 Total Clicks Dec 14 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Contagious Yawning Billboards - Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
SCORE: 6.8
Hot 5,951 Clicks Pub: May 27, 15
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
Cafe Pele uses a psychological tactic to remind people just how much they need, or perhaps simply want, a rejuvenating cup of coffee. Aptly dubbed the Contagious Billboard, it features a simple... [More]
Emotion-Recognizing Advertising Platforms - Virool's Video Ad Tracking Software Monitors Reactions
SCORE: 4.2
Mild 2,648 Clicks Pub: Apr 6, 15
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
This video ad tracking platform uses facial recognition technology to monitor the emotions of viewers in real-time. Virool eIQ would be an exceptionally useful tool for analytical advertisers who... [More]
Face-Mimicking Billboards - The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
SCORE: 4.6
Untested 394 Clicks Pub: Sep 19, 15
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
The ‘Coke-moji’ brings the love for Coca-Cola and emojis together with its new interactive billboard. A large screen in a subway station displays a bottle cap emoji that mimics passerbys&#... [More]
Staring Competition Posters - DAILIES TOTAL1's Poster Stages a Staring Contest Challenge
SCORE: 3.3
Untested 361 Clicks Pub: Dec 3, 14
Staring Competition Posters
DAILIES TOTAL1's Poster Stages a Staring Contest Challenge
‘The London Stare’ is an interactive poster from DAILIES TOTAL1 that dares people on the street to accept an impromptu staring contest challenge. Since the digital advertisement was set... [More]
Connective Automotive Calendars - Ford's Interactive Calendars Indicate When a Driver is Coming Home
SCORE: 4.5
This Year and Untested 118 Clicks Pub: Nov 26, 16
Connective Automotive Calendars
Ford's Interactive Calendars Indicate When a Driver is Coming Home
Over the years, there are plenty of interesting and innovative interactive calendars that have been created, but one of them are quite as unique as this creation from Ford called the ‘Calendá... [More]
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