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Cognitive Marketing

Brands take a psychological approach to marketing

Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Workshop Question - How can your brand increase the educational aspects of your marketing campaign(s)? Consider apps, pop-ups and games.
Trend Themes
1. Psychological Marketing Tactics - Brands are using psychological tactics to emotionally connect with their customers by harnessing the emotional effects of music, facial recognition technology, and other emotional triggers.
2. Facial Recognition Advertising - Marketers are using facial recognition technology to monitor the emotions of viewers in real-time in order to measure the success of ads with tangible data.
3. Interactive Billboards - The billboard advertising is becoming more interactive as businesses incorporate innovative technology like facial recognition, sensors, and connected calendars.
Industry Implications
1. Marketing and Advertising - Business professionals can use these trends to create hyper-targeted marketing campaigns that engage customers and establish cognitive connections.
2. Retail Industry - Business professionals in the retail industry can use facial recognition technology to personalize the shopping experience and monitor customers' emotions in order to improve product offerings.
3. Automotive Industry - Business professionals in the automotive industry can use connected calendars and other innovative technology to create unique marketing stunts that showcase brand personality and engage potential customers.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
196,962 Total Clicks
Date Range:
Dec 14 — Nov 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
Cafe Pele uses a psychological tactic to remind people just how much they need, or perhaps simply want, a rejuvenating cup of coffee. Aptly dubbed the Contagious Billboard, it features a simple... MORE
Emotion-Recognizing Advertising Platforms
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
This video ad tracking platform uses facial recognition technology to monitor the emotions of viewers in real-time. Virool eIQ would be an exceptionally useful tool for analytical advertisers who... MORE
play_circle_filled Face-Mimicking Billboards
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
The ‘Coke-moji’ brings the love for Coca-Cola and emojis together with its new interactive billboard. A large screen in a subway station displays a bottle cap emoji that mimics passerbys&#... MORE
play_circle_filled Staring Competition Posters
Staring Competition Posters
DAILIES TOTAL1's Poster Stages a Staring Contest Challenge
‘The London Stare’ is an interactive poster from DAILIES TOTAL1 that dares people on the street to accept an impromptu staring contest challenge. Since the digital advertisement was set... MORE
play_circle_filled Connective Automotive Calendars
Connective Automotive Calendars
Ford's Interactive Calendars Indicate When a Driver is Coming Home
Over the years, there are plenty of interesting and innovative interactive calendars that have been created, but one of them are quite as unique as this creation from Ford called the ‘Calendá... MORE

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play_circle_filled Nostalgic Anime Car Ads
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play_circle_filled Sensory Soda Videos
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play_circle_filled Female-Targeted Beer Ads
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play_circle_filled Positivity Vending Machines
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Digital Bus Shelter Advertisements
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Douwe Egberts' Coffee Machine is Clever Marketing
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The NeoFace Facial Recognition Program Analyzes Customers' Behavior
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The Intel Set Top Box Plays Commercials Customized to Viewers