Cognitive Marketing

Brands take a psychological approach to marketing

Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
SCORE: 4
Mild Top 4 Examples: 8,187 Total Clicks Apr 15 - Jun 15
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Consumer Insight Topics: TechMarketing
Contagious Yawning Billboards - Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
SCORE: 7.1
Hot 5,322 Clicks Pub: May 27, 15
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
Cafe Pele uses a psychological tactic to remind people just how much they need, or perhaps simply want, a rejuvenating cup of coffee. Aptly dubbed the Contagious Billboard, it features a simple... [More]
Emotion-Recognizing Advertising Platforms - Virool's Video Ad Tracking Software Monitors Reactions
SCORE: 4.4
Mild 2,329 Clicks Pub: Apr 6, 15
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
This video ad tracking platform uses facial recognition technology to monitor the emotions of viewers in real-time. Virool eIQ would be an exceptionally useful tool for analytical advertisers who... [More]
Smiley Site Savers - The SmileSuggest Bookmarking Tool Automatically Saves Pages That Make You Happy
SCORE: 2.1
Untested 266 Clicks Pub: May 7, 15
Smiley Site Savers
The SmileSuggest Bookmarking Tool Automatically Saves Pages That Make You Happy
You probably already save the sites that make you laugh or smile the most, but this bookmarking tool automates the process for you. Google Chrome extension SmileSuggest uses your computer webcam and... [More]
Targeted Streaming Playlists - Spotify Takes Behavioral Marketing to the Next Level for Brands
SCORE: 1.8
Untested 270 Clicks Pub: Apr 17, 15
Targeted Streaming Playlists
Spotify Takes Behavioral Marketing to the Next Level for Brands
Behavioral marketing is a powerful tool to understand as it directly relates to what a consumer is interested in. With that in mind, it’s only natural brands would fall head over heels for... [More]