Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Socialized
Politician
Political campaigning turns to social media platforms for youthful appeal.
4.5
Trend score
What's Happening
What is the Socialized Politician trend?
Socialized Politician: In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.
Evidence
Examples of the Socialized Politician trend
CategoryMarketing
Interactive Presidential Chats
The President Obama Chat Engaged Young College Students on Tumblr
Creating new features or partnerships to facilitate interactive discussions between politicians and users.
CategoryMarketing
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
Integrating innovative digital marketing strategies, like leveraging dating apps, can revolutionize how political campaigns connect with voters.
CategoryMarketing
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
The use of geofilters and social media platforms in political campaigning opens up new avenues for candidate outreach and engagement with voters.
CategoryPop Culture
Humorous Presidential Emojis
These Political Emojis are Available for Super Tuesday 2016
The marketing and advertising industries can utilize customized emojis as part of their branding and promotional campaigns.
CategoryPop Culture
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
The use of social media, particularly live video streaming, presents opportunities for political campaigns to connect with younger audiences and create more engaged and informed v…
CategoryPop Culture
First Lady Karaoke Videos
Michelle Obama Belted it Out with James Corden on 'Carpool Karaoke'
The entertainment industry can benefit from producing karaoke-style videos featuring popular celebrities.
CategoryPop Culture
Streamlined Political Apps
The iCitizen App Allows You to Target Your Interests
Disruptive innovation opportunity: Create customized apps that provide users with personalized and relevant information.
CategoryPop Culture
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
The political industry can benefit from using social media and digital ad campaigns for targeted outreach to younger voters.
CategoryPop Culture
Inclusive Presidential Social Accounts
The White House Officially Launched its Own Snapchat Story
Political campaigns and government institutions can leverage social media platforms to engage younger voters, increase transparency, and create a more inclusive democracy.
Workshop question
How can your brand accommodate the varying preferences and strengths of different demographics?
Trend themes
Themes within the Socialized Politician trend
Three behaviours holding the trend together01
Social Media Campaigning
Politicians are using social media platforms such as Twitter, Tumblr, Periscope and Tinder to reach out to younger audiences and engage them on a level that they can relate to.
02
Interactive Advertising
Politicians are innovatively utilizing social media and launching their own Snapchat stories, geofilters, and political emojis to monetize their campaigns and appeal to younger generations.
03
Celebrity Political Activism
Famous personalities, such as Michelle Obama, partnering with talk-show hosts and engaging in popular skits, are allowing political candidates to connect with new demographics, especially younger voters.
Industry implications
What the Socialized Politician trend means for industry
Where the trend changes the playbookFor
Social Media Marketing
Digital platforms such as Twitter, Tumblr, Periscope, Tinder and Snapchat offer unique opportunities for politicians to engage with younger audiences and launch their own innovative advertising campaigns.
For
Campaign Management
Campaign managers must use creative measures such as celebrity political activism and interactive media platforms to keep political campaigns relevant, engaging and in touch with younger generations.
For
Political Analysis
Traditional political analysis must take into account the impact of celebrity political activism, social media platforms and interactive branding on voters in order to properly understand and adapt to their future political desires.
Trend signals
Trend signals for Socialized Politician
Trend score 4.5 out of 10, from popularity 72%, activity 56%, freshness 8%.
Popularity72%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
