Socialized Politician

Political campaigning turns to social media platforms for youthful appeal

Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.
SCORE: 6.9
This Year and Warm Top 6 Examples: 5,063 Total Clicks Jun 14 - Jul 16
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Activity
Freshness
DEMOGRAPHICS
Interactive Presidential Chats - The President Obama Chat Engaged Young College Students on Tumblr
SCORE: 5.7
Warm 1,136 Clicks Pub: Jun 12, 14
Interactive Presidential Chats
The President Obama Chat Engaged Young College Students on Tumblr
On June 10th, there was a gathering at the White House for a President Obama chat, along with Tumblr’s CEO and co-founder David Karp, who fielded questions from Tumblr users. The #ObamaIRL Q&... [More]
Political Matchmaking Campaigns - Ontario Libertarian's Political Campaign Courted Voters on Tinder
SCORE: 6.1
Warm 1,372 Clicks Pub: Jul 30, 14
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
It can be a challenge for a political campaign to reach the public, but instead of knocking on the doors of locals, Andrew Echevarria of The Ontario Libertarian Party hoped to get into the hearts of... [More]
Political Cartoon Geofilters - The New Snapchat Hillary Geofilter Features Clinton and Sanders
SCORE: 6.9
This Year and Warm 529 Clicks Pub: Jul 13, 16
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
Snapchat released a Hillary geofilter for attendees to utilize as Bernie Sanders announced his endorsement of Hillary Clinton for President. The geofilter features cartoon renditions of Sanders and... [More]
Social Media Presidential Campaigns - Hillary Clinton Held Her First Major Campaign on Periscope
SCORE: 4.2
Warm 950 Clicks Pub: Jun 15, 15
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
Hillary Clinton is changing the game in many ways—most recently, and probably most notably, through her first major presidential campaign rally. Streaming it on Periscope, she shows that she... [More]
Humorous Presidential Emojis - These Political Emojis are Available for Super Tuesday 2016
SCORE: 6.1
This Year and Warm 926 Clicks Pub: Mar 1, 16
Humorous Presidential Emojis
These Political Emojis are Available for Super Tuesday 2016
The new presidential emojis from EmojiFace are available just in time for Super Tuesday 2016. Super Tuesday is considered one of the most important days in the American presidential election and... [More]
First Lady Karaoke Videos - Michelle Obama Belted it Out with James Corden on 'Carpool Karaoke'
SCORE: 6.7
This Year and Mild 150 Clicks Pub: Jul 22, 16
First Lady Karaoke Videos
Michelle Obama Belted it Out with James Corden on 'Carpool Karaoke'
‘Late Late Show’ host James Corden is known for his comedic ‘Carpool Karaoke’ segments with celebrities—generally singers and actors. The talk-show host just took it up... [More]