Atypical Sweetener

Consumers swap refined sugars for coconut-based alternatives

Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources, such as coconut -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration.
SCORE: 2.7
Untested Top 4 Examples: 1,498 Total Clicks May 15 - Jun 15
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Consumer Insight Topics: LifestyleFood
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SCORE: 2.7
Mild 373 Clicks Pub: Jun 9, 15
Guilt-Free Artisan Confections
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SCORE: 2.8
Untested 315 Clicks Pub: May 28, 15
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SCORE: 2.8
Untested 386 Clicks Pub: Jun 9, 15
Bake-Free Coconut Cookies
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SCORE: 2.5
Untested 424 Clicks Pub: Jun 5, 15
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