The share economy has resulted in low-key methods of delivery
Implications - The rise of rideshare programs and carpooling services has not only revolutionized the way people travel, but also the way that goods are being transported. Many companies have reverted to low-key methods of shipment by replacing vehicular delivery with cyclists or crowdsourced couriers on foot. Cost-effective for both businesses and consumers, as well as aligned with consumers' growing preference for sharing and crowdsourcing, this understated approach signals that downsizing and out-sourcing of distribution will continue.
Workshop Question - How can your brand streamline key offerings in order to enhance consumer experience?
Trend Themes
1. Low-key Delivery Methods - Companies are replacing vehicular delivery with cyclists or crowdsourced couriers on foot.
2. Crowdsourcing Deliveries - Companies like Amazon are enlisting the help of ordinary people to deliver packages.
3. Bicycle Courier Services - Services like TringTring in Amsterdam use crowdsourced bicycle couriers to deliver various goods.
Industry Implications
1. Delivery and Logistics - Innovations in low-key and crowdsourced delivery methods can significantly cut shipping costs for businesses.
2. Sharing Economy - The growing preference of consumers for sharing and crowdsourcing is driving the adoption of low-key and bicycle-based delivery methods.
3. Retail and E-commerce - Retailers and e-commerce companies can utilize new delivery methods to expand their delivery infrastructure, as seen in Amazon's On My Way delivery program.
