In order to facilitate its new Amazon Prime Now service in New York City, Amazon has turned to the city's subway system to avoid surface traffic. Despite launching months ago and having now expanded to other cities, the reality of New York City's auto traffic seems to have forced much of the workers underground.
For an additional delivery charge of $8, Amazon Prime customers can upgrade their delivery service to Amazon Prime Now, which ensures one-hour delivery on selected items. The unique service launched on the east coast, while the e-retailer has previously tested a drone-based delivery service in the Pacific Northwest.
New York City and other urban center require some creative reimagining for Amazon, given that most of the brand's delivery infrastructure relies on driving.