Amazon has announced a tentative delivery program currently dubbed On My Way that would enlist the help of ordinary people to deliver packages. Building on its locker initiative that allows recipients to pick up their deliveries at their own convenience, it addresses the fact that even as people increasingly embrace online shopping, their busy daily routine hasn't changed as much.
By crowdsourcing its deliveries through On My Way, Amazon could stand to cut shipping costs significantly. Some people might still be waiting anxiously to see the drone delivery service take off, but this solution is a much more plausible one. Nevertheless, as Fast Company points out, On My Way "faces serious logistical, legal, and business partnership challenges in implementing the program"