Specialized Sustenance

QSR brands develop ordering systems that deliver personalized menu items

Implications - Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.
SCORE: 5.7
This Year and Warm Top 4 Examples: 4,042 Total Clicks Dec 14 - Jan 16
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Consumer Insight Topics: MarketingBusinessLifestyleFood
Gourmet Chef-Crafted Burgers - These New Burger Options Can Be Customized by the Customer
SCORE: 5.8
Hot 1,057 Clicks Pub: Oct 20, 15
Gourmet Chef-Crafted Burgers
These New Burger Options Can Be Customized by the Customer
McDonald’s is currently testing a new range of chef-crafted burger options that can be customized to fit customer preferences. McDonald’s recently tested a build-a-burger concept that... [More]
Healthy Customizable Lunch Menus - The Corner Bakery Cafe is a Convenience-Focused Lunch Chain
SCORE: 4.8
Warm 1,007 Clicks Pub: Jul 13, 15
Healthy Customizable Lunch Menus
The Corner Bakery Cafe is a Convenience-Focused Lunch Chain
Corner Bakery Cafe is a convenience-focused casual dining chain that boasts a dynamic menu of 100 customizable combinations that all fall under 600-calories. The ‘100 Combos Under 600-Calories&#... [More]
Touchscreen Tea Machines - teaBOT's Tea Vending Machine Lets You Craft Your Own Loose Leaf Blends
SCORE: 5.7
Mild 1,213 Clicks Pub: Dec 15, 14
Touchscreen Tea Machines
teaBOT's Tea Vending Machine Lets You Craft Your Own Loose Leaf Blends
With its touchscreen tea vending machines, Toronto’s teaBOT is making it so that you can put together and purchase your own loose leaf tea blends with just the help of a robot. The kiosk is... [More]
Personalized Artisan Pizza Joints - Alabama's Pieology Aims to Be a "Study in Custom Pizza"
SCORE: 4.9
This Year and Mild 765 Clicks Pub: Jan 6, 16
Personalized Artisan Pizza Joints
Alabama's Pieology Aims to Be a "Study in Custom Pizza"
Aiming to offer artisan quality pizza “with no limits,” Pieology is a fast-growing custom pizza chain currently boasting 92 locations across the United States. The innovative... [More]