Specialized Carrier

Service providers focus in on singular pieces instead of packages

Implications - Accommodating the new method of communication used by millennials specifically, service providers are focusing in on singular standalone pieces, such as text messaging, as opposed to the traditional bundle. Face-to-face or even voice-to-voice communication has become less important for the digital native. Instead, a preference for bare-bones, almost impersonal communication is observed.
SCORE: 4.4
Mild Top 4 Examples: 2,398 Total Clicks Dec 14 - Jun 15
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Consumer Insight Topics: TechSocial Media
Data-Free Messaging Apps - The Jott App Works Without a Data Plan or Wifi Connection
SCORE: 5.7
Mild 524 Clicks Pub: Jun 8, 15
Data-Free Messaging Apps
The Jott App Works Without a Data Plan or Wifi Connection
The Jott app ingeniously taps into one of the major roadblocks teen users encounter when accessing or even using social media platforms—no money to afford a decent data plan, or a data plan at... [More]
Free Telecommunication Apps - The Line App is a Great Platform for Brands Targeting Millennials
SCORE: 4.8
Mild 605 Clicks Pub: May 22, 15
Free Telecommunication Apps
The Line App is a Great Platform for Brands Targeting Millennials
The Line app is a burgeoning social media platform offering unlimited free messaging across all smartphone devices as well as personal computers. The emerging social network has quickly become a... [More]
Standalone Free Calling Apps - WeChat's VoIP Apps Let You Make Free Calls Using the Internet
SCORE: 3.6
Mild 610 Clicks Pub: Dec 8, 14
Standalone Free Calling Apps
WeChat's VoIP Apps Let You Make Free Calls Using the Internet
In a move that will likely incur the wrath of Chinese telecom operators, WeChat now offers free calling apps for users in China and around the world. From Tencent, WeChat (known in China as Weixin)... [More]
Standalone Messaging Apps - The Messenger for Mac App Lets OS X Users Facebook Chat Separately
SCORE: 3.1
Untested 659 Clicks Pub: Apr 9, 15
Standalone Messaging Apps
The Messenger for Mac App Lets OS X Users Facebook Chat Separately
Messenger for Mac is a standalone app that transforms the new Facebook messenger interface. This is an extremely speedy example of app development, since this new interface was released three hours... [More]