Flexible Membership

Transferable passes encourage consumers to try new businesses

Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials.
SCORE: 6.5
This Quarter and Mild Top 5 Examples: 6,158 Total Clicks Nov 14 - Sep 16
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Consumer Insight Topics: BusinessLifestyleFoodNew Ventures
Members-Only Airlines - Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
SCORE: 5.8
Warm 2,404 Clicks Pub: Feb 11, 15
Members-Only Airlines
Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
Channeling the success of Netflix, the Beacon service is an air travel subscription tailored to frequent fliers. For a cool $2,000 a month, people travel as much as they like along the New York to... [More]
Versatile Fitness Memberships - ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
SCORE: 5.4
Warm 2,095 Clicks Pub: Mar 2, 15
Versatile Fitness Memberships
ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
The concept of the gym is constantly evolving and ClassPass is ushering in one of the biggest changes yet. Instead of committing to a single gym, ClassPass grants people access to boutique fitness... [More]
Scheduled Grocery Delivery Services - Shipt Lets You Get Groceries Delivered To You Within An Hour
SCORE: 6.1
This Quarter and Mild 294 Clicks Pub: Sep 24, 16
Scheduled Grocery Delivery Services
Shipt Lets You Get Groceries Delivered To You Within An Hour
Shipt is an innovative new grocery delivery service that will consign memories of long lineups, bulky grocery carts and confusing shopping market aisles into the distant memory. This membership-... [More]
Unlimited Personal Training - Vint Unlimited Includes Diverse Workout Sessions for a Flat Fee
SCORE: 4.6
Mild 1,223 Clicks Pub: Nov 4, 14
Unlimited Personal Training
Vint Unlimited Includes Diverse Workout Sessions for a Flat Fee
This offer for workout sessions gives members unlimited access to activities for a flat rate. This enables Vint customers to pay one rate a month to try as many different kinds of exercise classes... [More]
Weekday Lunch Memberships - For $99 Monthly, 'MealPass' Makes Getting Lunch Easy
SCORE: 4.2
This Year and Untested 142 Clicks Pub: Mar 29, 16
Weekday Lunch Memberships
For $99 Monthly, 'MealPass' Makes Getting Lunch Easy
One of the co-founders of ClassPass has now launched a new venture, MealPass, which does exactly what ClassPass does for fitness, but now, for food. A monthly MealPass membership costs $99 and... [More]