Sensory Dining

Multisensory gimmicks entice consumers looking for added engagement

Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
SCORE: 5.4
Warm Top 6 Examples: 12,305 Total Clicks Apr 14 - Jun 15
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Consumer Insight Topics: MarketingInteractive
Musical Whiskey Glasses - Johnnie Walker's Smart Glass Enhances Whiskey Drinking with Sound
SCORE: 5
Warm 2,478 Clicks Pub: Apr 13, 15
Musical Whiskey Glasses
Johnnie Walker's Smart Glass Enhances Whiskey Drinking with Sound
As well as astonishing the beverage industry with a NFC whiskey bottle Johnnie Walker continues to push convention with a smart glass. This drinking glass was developed as part of a promotion for... [More]
Music-Pairing Bubbly Apps - The Krug Champagne App Uses Science to Appeal to the Senses
SCORE: 5.6
Warm 3,887 Clicks Pub: Apr 7, 15
Music-Pairing Bubbly Apps
The Krug Champagne App Uses Science to Appeal to the Senses
The Krug Champagne App is a sensory-driven experience that blends sound and music. Developed by Oxford University neuroscientists, the app elaborates on their research exploring the interactions... [More]
Multisensory Dining Experiments - The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare
SCORE: 5.7
Warm 2,331 Clicks Pub: May 28, 15
Multisensory Dining Experiments
The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare
In order to highlight the capabilities of the Sony Multi-Room Audio system, London-based PR agency Hope&Glory; created an immersive dining experience with the help of the culinary research team at... [More]
Molecular Mojito Kits - Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
SCORE: 5.5
Warm 1,452 Clicks Pub: Jun 8, 15
Molecular Mojito Kits
Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
Molecule R’s molecular mojito kit stimulates the senses and comes equipped with a variety of high-tech mixology tools. Its contents help budding and experienced bartenders deconstruct a... [More]
Musical Meatball Machines - Beatballs Lets You Taste Music in the Form of Meatballs
SCORE: 5
Mild 881 Clicks Pub: Sep 11, 14
Musical Meatball Machines
Beatballs Lets You Taste Music in the Form of Meatballs
Unless you have synesthesia, like most people you’re probably not able to taste music. However, this could change with the introduction of Beatballs. Beatballs combines music with technology... [More]
Sound-Producing Posters - The Sound of Taste Reacts to a Person's Touch
SCORE: 4.2
Mild 1,276 Clicks Pub: Apr 11, 14
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
The Sound of Taste is an interactive poster than plays the chords of a piano as people run their fingers over the design. The illustration looks like a number of long tongues or tentacles, each... [More]