Ethical Promotion

Brands showcase food integrity with boldly ethical advertisements

Implications - Taking a stance on food transparency, brands and local organizations are turning to ethical advertisements to showcase a sense of awareness. Referencing concerns over GMOs and unethical farming, these advertisements seek to tackle consumer apprehensions around food by offering clear alternatives and solutions. These examples not only showcase a bolder take on food integrity, they also reveals a desire for more transparency in everyday marketing.
SCORE: 4.5
Mild Top 6 Examples: 4,000 Total Clicks Jun 13 - Jun 15
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Consumer Insight Topics: LifestyleFood
Offbeat Burger Commercials - McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
SCORE: 4.9
Mild 737 Clicks Pub: Jun 10, 15
Offbeat Burger Commercials
McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
McDonald’s UK strays away from the typical fast food formula of ad campaigns for something a little more fun and quirky. As though inspired by a Wes Anderson film, it delves into the concern... [More]
Dystopic Ethical Farming Ads - Chipotle Hopes to 'Cultivate A Better World' with its New Ad
SCORE: 4.3
Mild 1,580 Clicks Pub: Sep 14, 13
Dystopic Ethical Farming Ads
Chipotle Hopes to 'Cultivate A Better World' with its New Ad
The Chipotle Scarecrow Advertisement is the latest ad for the brands ‘Cultivate a Better World Campaign.’ Previously, the burrito chain featured Willie Nelson and Karen O; this time around,... [More]
Animated Animal Rights Ads - A Morrissey Music-Featuring PETA Video Promotes Going Vegan Today
SCORE: 4.5
Mild 412 Clicks Pub: May 22, 14
Animated Animal Rights Ads
A Morrissey Music-Featuring PETA Video Promotes Going Vegan Today
If you’ve ever considered going vegan, this illustrated PETA video will likely send you over the edge. Entitled ‘Someday,’ the animated account of a terrified chick urges people to... [More]
Interactive Piglet Play Posters - The World's First Really Live Feed Teaches Compassionate Farming
SCORE: 3.7
Mild 746 Clicks Pub: Jun 27, 13
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
Compassion in World Farming (CIWF) was able to demonstrate the importance of compassionate farming practices through a giant interactive billboard in the World’s First Really Live Feed campaign.... [More]
Seed-Celebrating Campaigns - Musicians Team Up with USC Canada to Promote a Healthy Food System
SCORE: 3.5
Untested 430 Clicks Pub: Feb 12, 15
Seed-Celebrating Campaigns
Musicians Team Up with USC Canada to Promote a Healthy Food System
USC Canada, a non-profit organization focused on establishing programs in food security, climate change and more, has teamed up with eight Canadian musicians to promote seeds as the foundation of... [More]
Anti-Pesticide Food Ads - Only Organic's New Mac Donald Campaign Encourages Safe Farming
SCORE: 3.5
Untested 95 Clicks Pub: Jun 15, 15
Anti-Pesticide Food Ads
Only Organic's New Mac Donald Campaign Encourages Safe Farming
Only Organic recently released an eye-opening campaign that illustrates the damaging effects of sprayed and pesticide-infused foods. The ad features a group of children who perform in a seemingly... [More]