This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion
Katherine Pendrill — March 10, 2016 — Eco
References: fastcoexist
'WildAid China' recently teamed up with the advertising agency 'McCann Shanghai' to humorously convey the dangers of air pollution. While many people know that air pollution is a major problem in China, little has been done to remedy the issue. This PSA urges action by taking a humorous approach to the problem.
The 'Hair Nose' ad by WildAid China reveals a dystopian future in which Chinese citizens grow out their nose hair as a means of filtering out the ever-present smog. In the ad, the citizens seem content with their lifestyle, even accessorizing and styling their nose hair. However, one man in the ad defies the attitude of complacency by dramatically shaving his nose hair. As WildAir Chine explains in its press release, "The message for current urban residents is clear: Change air pollution before it changes you."
The 'Hair Nose' ad by WildAid China reveals a dystopian future in which Chinese citizens grow out their nose hair as a means of filtering out the ever-present smog. In the ad, the citizens seem content with their lifestyle, even accessorizing and styling their nose hair. However, one man in the ad defies the attitude of complacency by dramatically shaving his nose hair. As WildAir Chine explains in its press release, "The message for current urban residents is clear: Change air pollution before it changes you."
Trend Themes
1. Humorous PSA Ads - Creating humorous public service announcement ads to convey serious issues can be a disruptive innovation opportunity for advertising agencies.
2. Dystopian Future Scenarios - Exploring dystopian future scenarios in advertising can be a disruptive innovation opportunity to raise awareness about pressing problems.
3. Alternative Solutions to Pollution - Developing alternative solutions to pollution, such as novel filtering methods or technologies, can be a disruptive innovation opportunity for companies in the environmental sector.
Industry Implications
1. Advertising - The advertising industry can explore disruptive innovation opportunities by creating humorous public service announcement ads to convey serious issues.
2. Entertainment - The entertainment industry can explore disruptive innovation opportunities by incorporating dystopian future scenarios in storytelling to raise awareness about pressing problems.
3. Environmental Technology - The environmental technology industry can explore disruptive innovation opportunities by developing alternative solutions to pollution, such as novel filtering methods or technologies.
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