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Flagship E-Commerce

Successful e-tailers extend their presence into the physical world

Implications - Referred to as a 'clicks to bricks' business model, e-commerce brands are increasingly expanding their presence to include physical flagship locations in addition to prominent web marketplaces. This adapted model is an example of the evolving nature of the retail experience and the steadfast desire of consumers for a customized, face-to-face encounter.
Workshop Question - Describe what your brand would to if it had to relocate to a brick and mortar location (or from retail to the online space).
Trend Themes
1. Clicks-to-bricks Business Model - The trend of e-commerce brands extending their presence to include physical flagship locations, enables customers to experience a personalized, face-to-face encounter.
2. Online-to-offline Retail Strategy - The trend of online companies opening physical stores to expand their reach, curating their selection, and enticing customers by giving them a chance to try out the products before making a purchase.
3. Convergent Retailing - The trend of brands featuring complementary products from other businesses in-store rather than marketing individually, enables brands to showcase other businesses with similar values or co-branded collaborations.
Industry Implications
1. Retail Industry - The retail industry can reference these trends to reinvent their business models and expand their reach by bridging the gap between online and offline shopping experiences.
2. E-commerce Industry - The E-commerce industry can reference these trends to improve customer experience by breaking the monotony of online shopping and attracting customers with physical store locations.
3. Marketing Industry - The Marketing Industry can reference convergent retailing to develop collaboration marketing strategies for brands that share similar values and work towards mutual growth marketing goals.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
1,111,085 Total Clicks
Date Range:
Jul 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Crafty Retail Partnerships
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
Since there are so many talented Etsy sellers that deserve recognition beyond the small web shops they keep online, Etsy is helping to give its creative community a boost in a partnership with... MORE
Beauty Subscription Shops
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
If you’re a fan of Birchbox’s subscription service, another way to get at its products is the new retail shop in SoHo that will open its doors this Friday. The New York Birchbox shop... MORE
Menswear Brand Cafes
Menswear Brand Cafes
The Frank & Oak Toronto Flagship Houses Cafe St Viateur
Cafe St Viateur is a quaint coffee bar hidden within the Frank & Oak Toronto flagship store. The clever inclusion of a sleek espresso bar serving up premium Portland roasts from Stumptown... MORE
Online Retailer Bookstores
Online Retailer Bookstores
Amazon Books Opened Its First Physical Store Using Online Data
‘Amazon Books’ is both the name of the online retailer’s website section as well as its first physical store location that recently opened in Seattle, US. In a surprising move, the... MORE
E-Commerce Flagship Uniforms
E-Commerce Flagship Uniforms
The Warby Parker Uniforms at Their Flagship Store Offer Flexibility
Having opened its first brick and mortar location in New York City in 2013, a range of Warby Parker uniforms suddenly needed to be created. Rather than mandating a single uniform item, the e-... MORE
Online Retailer Brick-and-Mortars
Online Retailer Brick-and-Mortars
The Nasty Gal Melrose Store is Located in Los Angeles
The highly anticipated opening of the Nasty Gal Melrose Avenue store has come and gone. Although expectations ran high, people were not left disappointed after visiting the newly launched shop.... MORE
In-Store Toy Shops
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
In addition to selling a variety of housewares and decor, several Crate and Barrel locations are now including a dedicated store-in-store space for products from the Land of Nod. As a retailer of... MORE

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