Flagship E-Commerce

Successful e-tailers extend their presence into the physical world

Implications - Referred to as a 'clicks to bricks' business model, e-commerce brands are increasingly expanding their presence to include physical flagship locations in addition to prominent web marketplaces. This adapted model is an example of the evolving nature of the retail experience and the steadfast desire of consumers for a customized, face-to-face encounter.
SCORE: 6.4
Warm Top 6 Examples: 27,940 Total Clicks Jul 14 - Nov 15
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Consumer Insight Topics: FashionBusinessRetail
Crafty Retail Partnerships - Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
SCORE: 6.7
Hot 9,343 Clicks Pub: Apr 8, 15
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
Since there are so many talented Etsy sellers that deserve recognition beyond the small web shops they keep online, Etsy is helping to give its creative community a boost in a partnership with... [More]
Beauty Subscription Shops - Birchbox's Subscription Service Experience Now Takes the Form of a Shop
SCORE: 6.3
Warm 6,241 Clicks Pub: Jul 10, 14
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
If you’re a fan of Birchbox’s subscription service, another way to get at its products is the new retail shop in SoHo that will open its doors this Friday. The New York Birchbox shop... [More]
Menswear Brand Cafes - The Frank & Oak Toronto Flagship Houses Cafe St Viateur
SCORE: 5.5
Warm 6,212 Clicks Pub: Apr 29, 15
Menswear Brand Cafes
The Frank & Oak Toronto Flagship Houses Cafe St Viateur
Cafe St Viateur is a quaint coffee bar hidden within the Frank & Oak Toronto flagship store. The clever inclusion of a sleek espresso bar serving up premium Portland roasts from Stumptown... [More]
Online Retailer Bookstores - Amazon Books Opened Its First Physical Store Using Online Data
SCORE: 6.9
Warm 2,015 Clicks Pub: Nov 3, 15
Online Retailer Bookstores
Amazon Books Opened Its First Physical Store Using Online Data
‘Amazon Books’ is both the name of the online retailer’s website section as well as its first physical store location that recently opened in Seattle, US. In a surprising move, the... [More]
E-Commerce Flagship Uniforms - The Warby Parker Uniforms at Their Flagship Store Offer Flexibility
SCORE: 5.5
Warm 2,168 Clicks Pub: May 6, 15
E-Commerce Flagship Uniforms
The Warby Parker Uniforms at Their Flagship Store Offer Flexibility
Having opened its first brick and mortar location in New York City in 2013, a range of Warby Parker uniforms suddenly needed to be created. Rather than mandating a single uniform item, the e-... [More]
Online Retailer Brick-and-Mortars - The Nasty Gal Melrose Store is Located in Los Angeles
SCORE: 4.5
Mild 1,961 Clicks Pub: Nov 24, 14
Online Retailer Brick-and-Mortars
The Nasty Gal Melrose Store is Located in Los Angeles
The highly anticipated opening of the Nasty Gal Melrose Avenue store has come and gone. Although expectations ran high, people were not left disappointed after visiting the newly launched shop.... [More]