The Stella McCartney POP perfume is an ethical brand that does not use any animal testing or any products for its creation.
The English fashion designer recently promoted the perfume with a short film that stars acclaimed Canadian singer, producer and animal rights supporter, Grimes. In addition to Grimes, the Stella McCartney POP ad follows activist Amandla Sternberg, model Kenya Kinski-Jones and Lola Leon -- Madonna's daughter.
The women are shown filling a pink convertible car up with water and then travel through the desert as they splash around in the seats. They later get out and dance to the 'Venus Fly' track that coincides with the ad and the video cuts to scenes of one woman gracefully falling through the clouds.
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